Public & Corporate Training

For: Junior & Middle Management

Learning contents

• Creating and Capturing Customer Value
• Partnering to Build Customer Relation-
• Managing Marketing Information to Gain
• Consumer Markets and Consumer Buyer
• Business Markets and Business Buyer Be-

For: Junior & Middle Management

Learning contents

• Customer-Driven Marketing Strategy
• Building Customer Value
• New Product Development and Product
• Major Pricing Strategies
• Marketing Channels
• Integrated Marketing Communications
• Building Direct Customer Relationships

The summary table on PDF page 7 lists up to 25 participants. The figures above follow the detailed course page. Please confirm the final arrangement with CLI.

For: Middle Management

Learning contents

• Defining Marketing for the 21st Century
• Developing Marketing Strategies and
• Collecting Information and Forecasting
• Conducting Marketing Research
• Creating Long-term Loyalty Relationships
• Creating Brand Equity
• Crafting the Brand Positioning

For: Middle Management

Learning contents

• Setting Product Strategy
• Designing and Managing Services
• Developing Pricing Strategies and Pro-
• Designing and Managing Integrated Mar-
• Designing and Managing Integrated Mar-
• Managing Mass Communications
• Managing Personal Communications

For: Junior Management

Learning contents

• Selling and Salesperson
• Personal Selling
• Personal Selling Process
• Planning the Sales Call
• Sales Presentation Methods
• Designing the Sale Forces
• Managing the Sale Force
• Using Sale Time Effectively
• Motivating Sales Representatives

For: Junior Management

Learning contents

• Sales and Sales Management
• Consumer Buying Behavior
• Selling Process
• Sales Planning
• Selling Steps
• Sales Communication
• Sales Presentation
• Negotiation Skill
• Sales Closing
• Objection Handling

For: Junior Management

Learning contents

• Merchandising Vs. Advertising
• Understanding Consumer Behaviour at
• Principle of Merchandising
• Merchandising Technique
• Location of Merchandise Categories
• Critical Points of Merchandising
• Design, Layout and Visual Merchandising
• Creating a Store Environment

For: Middle Management

Learning contents

• Introduction to Marketing
• What is Marketing?
• The Importance of Marketing Within an Or-
• Environment Analysis
• Understanding your Customers
• Segmenting the Market
• Profiling Your Customers
• Targeting and Positioning
• Introduction to the Marketing Mix
• Understanding What is Product and its Com-
• Different Pricing Strategies
• Introduction to The Promotional Mix

For: Junior Management

Learning contents

• Nature of Customer Service
• The Basis of Customer Service
• Effective Communication with Customers
• Relationship Building
• Putting your Customers First
• Difficult Customer Contacts
• The Total Package
• Always Be your Best

For: Middle Management

Learning contents

• Customer Service Defined
• Expectations of Customer
• Keeping Internal Customers Satisfied
• Building Healthy Relationship with
• Customer Satisfaction and Delight
• Complaints Handling
• Customer Retention Strategies